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emma m weiss
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emma m weiss
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loves
souls
generations
anthologies of place
blog
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Amstel is a brand that is deeply proud of its Dutch heritage, as well as active partners with institutions such as UEFA that pursue Dutch traditions. A natural— as well as new and different — extension of these values is to support an extremely rich View fullsize
The design presents the works of art on three sides of the six-pack carrier. Their images take up almost the entirety of each surface, which highlights and celebrates the quality of Rembrandt’s masterful painterly style. View fullsize
Each beer bottle label does this as well, in full wrap-around paper labels that have much more texture than existing plastic sticker labels on Amstel bottles. As customers hold their beer and run their fingers over the label, they may almost feel th View fullsize
The carriers also have a display quality, with Rembrandt’s famous The Night Watch featured on one horizontal side that encourages people to walk up to it and engage with the artwork. View fullsize
The Mill and his 1659 Self Portrait on each narrow side of the carrier — the sides that would be outward-facing in liquor store fridges — also serve this purpose, as well as offer a reprieve from a sea of loud, graphic-heavy six-packs. In this r View fullsize
The other side of the six-pack features his signature and a small amount of information about his work for curious customers, laid over a texture of the signatures of each of the other artists in the series (to be released) to hint at what is coming View fullsize
The bottles each also include a sentence about each artwork on the back of the label to spark curiosity and conversation as customers drink their beer together. The decision to include two of each artwork similarly encourages community, as partners View fullsize
As this limited edition must be regarded as Amstel in the buyer’s eye — not as an entirely new brand. The carriers are the same shape as existing Amstel six-packs to reinforce this, as each beer brand uses their own varieties on the six-pack carrier View fullsize
Understanding a culture’s art is a way to enrich an understanding of the culture itself. The Dutch Golden Age limited edition version of the worldwide Amstel brand celebrates the rich traditional of Dutch art in a similar way that the brand celebrat View fullsize
Amstel is a brand that is deeply proud of its Dutch heritage, as well as active partners with institutions such as UEFA that pursue Dutch traditions. A natural— as well as new and different — extension of these values is to support an extremely rich
The design presents the works of art on three sides of the six-pack carrier. Their images take up almost the entirety of each surface, which highlights and celebrates the quality of Rembrandt’s masterful painterly style.
Each beer bottle label does this as well, in full wrap-around paper labels that have much more texture than existing plastic sticker labels on Amstel bottles. As customers hold their beer and run their fingers over the label, they may almost feel th
The carriers also have a display quality, with Rembrandt’s famous The Night Watch featured on one horizontal side that encourages people to walk up to it and engage with the artwork.
The Mill and his 1659 Self Portrait on each narrow side of the carrier — the sides that would be outward-facing in liquor store fridges — also serve this purpose, as well as offer a reprieve from a sea of loud, graphic-heavy six-packs. In this r
The other side of the six-pack features his signature and a small amount of information about his work for curious customers, laid over a texture of the signatures of each of the other artists in the series (to be released) to hint at what is coming
The bottles each also include a sentence about each artwork on the back of the label to spark curiosity and conversation as customers drink their beer together. The decision to include two of each artwork similarly encourages community, as partners
As this limited edition must be regarded as Amstel in the buyer’s eye — not as an entirely new brand. The carriers are the same shape as existing Amstel six-packs to reinforce this, as each beer brand uses their own varieties on the six-pack carrier
Understanding a culture’s art is a way to enrich an understanding of the culture itself. The Dutch Golden Age limited edition version of the worldwide Amstel brand celebrates the rich traditional of Dutch art in a similar way that the brand celebrat

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