Emma M Weiss
Emma M Weiss
 The goal for the branding was to highlight her playful, relaxed, and fun approach to language teaching.

Amita Aurora Latin

I ceated the branding for Amita Aurora Latin, the private online tutoring business of Dawn Mitchell. She provides personal, individualized lesson plans for elementary through high school students. Amita Aurora means “Aunt Dawn” in Latin.

 The goal for the branding was to highlight her playful, relaxed, and fun approach to language teaching.

The goal for the branding was to highlight her playful, relaxed, and fun approach to language teaching.

 The “A” from “Amita Aurora” is the basis for the logo mark, which incorporates a fun adaptation of a Roman column.

The “A” from “Amita Aurora” is the basis for the logo mark, which incorporates a fun adaptation of a Roman column.

 I chose fonts and colors to be welcoming and lighthearted to emulate the spirit of Amita Aurora, but also highlight the academic nature of the business.

I chose fonts and colors to be welcoming and lighthearted to emulate the spirit of Amita Aurora, but also highlight the academic nature of the business.

aurora_site.jpg
 Above: business cards.

Above: business cards.