This year, the festival’s theme was “Green Justice.” SGA was looking for welcoming, cute, positive, and empowering graphics to reflect that theme, while also speaking to the concept of a diverse, shared earth.
An important aspect of justice and inclusion is using our voices to speak out; the speech bubbles and exclamation points reflect this, while also bringing a human element to the reading of the graphics (as if someone is excitedly yelling them out) and emphasizing the student-led nature of the event.
The text of my designs mimics hand-cut letters, and this coupled with the construction paper texture is meant to feel immediately familiar, nostalgic and therefore welcoming. The end goal was for viewers and visitors to feel empowered and motivated to come and pursue “Green Justice” in the welcoming environment of the Festival.
I created posters, projection images, as well as die-cut sticker designs that were distributed at the event. I also designed a social media suite, including Facebook banners and Instagram graphics.
(Created as a graphic design intern in the University of Maryland Office of Sustainability, spring 2019.)