Emma M Weiss
Emma M Weiss
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First Draft

For this project, I was to create a full branding concept and printed menu for a fictional restaurant.

 I concepted First Draft Café, a fusion of a bar, coffee shop, and paper shop. A play on the “draft” elements of beer, nitrogen-infused cold brew coffee, and writing, the branding utilizes both typewriter and classic literary serif fonts, as well as hand-drawn proofreading marks, to create a welcoming, familiar, and personable feeling.

I concepted First Draft Café, a fusion of a bar, coffee shop, and paper shop. A play on the “draft” elements of beer, nitrogen-infused cold brew coffee, and writing, the branding utilizes both typewriter and classic literary serif fonts, as well as hand-drawn proofreading marks, to create a welcoming, familiar, and personable feeling.

firstdraft_new0026.jpg
 A play on the “draft” elements of beer, nitrogen-infused cold brew coffee, and writing, the branding utilizes both typewriter and classic literary serif fonts, as well as hand-drawn proofreading marks, to create a welcoming, familiar, and personable feeling.

A play on the “draft” elements of beer, nitrogen-infused cold brew coffee, and writing, the branding utilizes both typewriter and classic literary serif fonts, as well as hand-drawn proofreading marks, to create a welcoming, familiar, and personable feeling.

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 Inside the folded menu is an insert functioning both as a “menu” for the paper supplies located at the back of the shop, as well as a “bookmark.”

Inside the folded menu is an insert functioning both as a “menu” for the paper supplies located at the back of the shop, as well as a “bookmark.”

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